The question for independent hotels isn't only whether AI makes booking easier. It's who owns the guest relationship when discovery and transaction collapse into the same interface. The brands and OTAs already have the data, inventory and technical connections to show up first. Independents will need a much clearer distribution strategy, and a reason for the guest to come back direct after that first AI-assisted booking.
10000%. Who will end up owning the guest relationship will be the true hurdle to overcome. Independents need to clarify and fight for a resourceful distribution strategy.
The question for independent hotels isn't only whether AI makes booking easier. It's who owns the guest relationship when discovery and transaction collapse into the same interface. The brands and OTAs already have the data, inventory and technical connections to show up first. Independents will need a much clearer distribution strategy, and a reason for the guest to come back direct after that first AI-assisted booking.
10000%. Who will end up owning the guest relationship will be the true hurdle to overcome. Independents need to clarify and fight for a resourceful distribution strategy.