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Emily @ Elevate Hospitality's avatar

“Distribution is boring, and boring is usually where the real explanation lives” - yep. The founder creates the taste; the chain buys the toll road around it 😅 The hard part isn’t scaling rooms. It’s scaling without turning the thing people loved into a loyalty-program skin.

Pay Me In Plane Tickets's avatar

You said it! That balance is so delicate because yes, its very easy for the unique property to become just another one on the factory belt.